The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Front Cover. Frederick F. Reichheld. Harvard Business School Press, In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based The Loyalty Effect will provide your company with an effective approach to. Fred Reichheld’s national bestseller The Loyalty Effect shows why companies that Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow.

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But it doesn’t necessarily mean that the performance of the company is due to the loyalty. Fred Reichheld’s national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy.

A good read for an important perspective on selection, retention and loyaltt across stakeholders.

English Choose a language for shopping. Instead, think DCF of your customer, employee, and investor relationships Firms, Regions, and Innovation Philip N.

How do you value a firm? Maybe the companies that outperform others have unique product offerings, which creates customer loyalty. Want to Read saving…. His startling conclusions show how even a small improvement in customer retention can double profits for your company.

The Ultimate Question 2. Account Options Sign in. My library Help Advanced Book Search. Add both to Cart Add both to List. There could be another factor driving the better performance and the loyalty. Good read – lots of repetition throughout the book, but good tje of giving examples of things many people already know I hope No trivia or quizzes yet.


By definition, customers with a high loyalty coefficient are hard to switch away from their current suppliers. The business world seems to have given up on loyalty: He makes a powerful economic case for loyalty-and takes you through the reichhelv to prove it. I read this book because in my job, I deal with customer loyalty.

Review of “The Loyalty Effect” (by Frederick Reichheld) | PR Loyalty Solutions

In many industries, loyalty explains the differences in profitability among competitors more effectively than scale, market share, unit costs, or most other factors usually associated with competitive advantage. Read more Read less. Dives into great detail and well worth the time. I have made money based on what this book taught me.

Kerri Kuehn budwine rated it it was ok Apr 10, It’s a mix frederixk practical guidance about how to measure and increase loyalty and examples of companies that have increased loyalty.

Zaun rated it really liked it Jan 07, This entry was posted in 1. Still one of the foundation works on the impact of customer loyalty on a brand, or business, and why seeking the loyalty effect is not just about marketing, but about overall business strategy and operational excellence. Reichheld No preview available – Showing of 42 reviews.

Review of “The Loyalty Effect” (by Frederick Reichheld)

CookeKevin Morgan No preview available – These items are shipped from and sold by different sellers. This is not a quick read per se, but it is well worth the time you invest.

Theory, Research, and Application John P. This book shows why companies that ignore these skyrocketing defections face a dismal In short, although now over 15 years old, this was an excellent book and one that brought the importance of customer loyalty to the forefront of business attention and strategy. It I read this book because in my job, I deal with customer loyalty.


I have seen that in practice, and it works way better than traditional compensation plans. File this in “books I hope my business competitors don’t read. No eBook available Amazon.

The Loyalty Effect (book) – Wikipedia

Please try again later. Books by Frederick F. References to this book Reframing Organizations: Businesses need to connect with their customers, and we can help. Write a customer review. As a bonus, Reichheld succinctly described the value – and rarity – of admitting and examining failure, in order to learn how to do better.

In The Loyalty Effect, the author puts forward several widely regarded and now commonly held beliefs about customer loyalty.

Share your thoughts with other customers. Reichheld’s research demonstrates that loyalty drives profits in direct and quantifiable ways through its impact on growth, learning, and productivity.

The book took a few In turn, they can pay their employees more, which makes the employees stay longer. If you’re interested in the workings of insurance agents and insurance workplace this is a must read.